Flapper Era Outfits - 1924 Good Housekeeping

"The summer mode brings soft fabrics, straight lines and bright colors". This Good Housekeeping magazine from May, 1924 tells us "Now that we know the straight silhouette with variations will continue to dominate the mode, a great calm has settled on our souls"
This is also a chance to see what early designers were doing. There is much discussion of the masculine tailoring influence, but there was lots of satin and lace in the evenings. "Fringe is again one of the smart trimmings, but beaded frocks, although still shown more or less in the formal collections, are not quite so popular as they were."